Sökning: "swedish advertising cost"

Visar resultat 6 - 10 av 11 uppsatser innehållade orden swedish advertising cost.

  1. 6. SNSs Advertising Value

    Magister-uppsats, Centre for Technology, Innovation and Marketing Management (CTIM2)

    Författare :Deraz Hossam; Ye Xiaoxiong; [2013]
    Nyckelord :;

    Sammanfattning : Introduction: Scholars considered advertising within the SNSs’ as one of the crucial integrated communication tools within the recent few years, due to the cost reduction, its efficiency in reaching the targeted market, in addition SNSs give wider access to new markets as they have high penetration value worldwide. Therefore, many companies consider the SNSs as an essential marketing tool in both local and international markets. LÄS MER

  3. 7. Har mediebyråer framtidstro på papper som kommunikationsmedel?

    Kandidat-uppsats, SLU/Dept. of Forest Resource Management

    Författare :Anna Ahlgren ; Moa Olsson; [2012]
    Nyckelord :Annonsering; reklaminvestering; kvalitativ metod; tryckta kommunikationskanaler;

    Sammanfattning : Sedan introduktionen av nya medier som internet, har tidningsbranschen drabbats hårt med minskande upplagor som följd, både i Sverige och internationellt. Samma scenario kan skönjas för tidskrifterna. LÄS MER

  4. 8. Lysande rör, rörligt ideal : belysningsbranschens introducerande av lysröret i Sverige

    Kandidat-uppsats, Institutionen för kultur, energi och miljö

    Författare :Jonas Eriksson; [2012]
    Nyckelord :Lysrör; lysämnesrör; belysning; belysningsarmatur; rationellt ljus; armatur; lampor; 1930-tal; 1940-tal; Ljuskultur; ERA; Siemens; Luma; Philips; Orrefors; NK; Böhlmarks; Malmö metallvarufabrik;

    Sammanfattning : During the 1930´s the hot potato for the Swedish lighting associations were how to create the most suitable light for every situation, either for industries, offices or homes. The light bulb were the most frequently used source of light but due to limitied luminous intensity, big halls sometimes required up to hundreds of light bulbs to produce the right amount of light. LÄS MER

  5. 9. Snabbt, säkert eller skönt? : Cyklisters preferenser i trafiken

    Master-uppsats, KTH/Urbana och regionala studier

    Författare :Björn Sax Kaijser; [2011]
    Nyckelord :;

    Sammanfattning : Since the late 50th century, the automobile has been normative in the Swedish society (Lundin 2008). This has led to an urban environment deeply characterized by the motor vehicle and its necessities, while other means of transportation, such as train and bicycle, have been ignored and put aside. LÄS MER

  7. 10. A Comparative Study of Traditional Marketing and Doing More with Less : The Case of Four Swedish Firms

    Magister-uppsats, IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Författare :Per Einarsson; Kristin Ahlberg; [2008]
    Nyckelord :Marketing; public relations; brand management; product placement; event marketing; packaging; unique selling propositions; traditional marketing;

    Sammanfattning : Background Marketing spending has grown dramatically over the last decade but the traditional market-ing strategies such as advertising in TV, on billboards and posters might not be as effective as they used to be. The phenomena, how to work with marketing with the use of limited capital, has attracted attention in different contexts lately. LÄS MER