Sökning: "the Attitude-Behavior Gap"

Visar resultat 6 - 10 av 42 uppsatser innehållade orden the Attitude-Behavior Gap.

1. 6. Det gröna gapet mellan uttryck och agerande : En studie om två generationers konsumtionsbeteende och attityder gentemot miljömärkningar i livsmedelsbutiker

   Kandidat-uppsats, Uppsala universitet/Företagsekonomiska institutionen

   Författare :Elelta Tella; Frida Lindman; [2022]
   Nyckelord :Consumer behavior; eco-labels; Generation X; Generation Z; attitude-behavior gap; Konsumentbeteende; miljömärkningar; Generation X; Generation Z; attitydbeteende-gap;

   Sammanfattning : The environmental issue is more relevant and important than ever. As society’s awareness of environmental issues has gained, consumers’ and companies’ concerns aiming for a positive environmental impact have increased to save our planet. LÄS MER

3. 7. Nudging consumers towards more sustainable alternatives when shopping online : A cross-sectional qualitative study of behavior change design and digital nudging techniques for use in the e-commerce context

   Master-uppsats, Malmö universitet/Fakulteten för teknik och samhälle (TS)

   Författare :Emil Petersson; [2022]
   Nyckelord :;

   Sammanfattning : E-commerce has seen a rapid expansion along side the technological advancement and digitalization efforts, and every time a consumer purchases a product online it in some way is going to affect the environment. Consumers are generally having a positive attitude towards sustainability, so called 'positive green attitude', however, a clear gap is present with regards to what their behavior actually reflects. LÄS MER

4. 8. Social Responsibility within the Fast Food Industry : An exploratory study on factors influencing consumers' socially responsible behavior to guide companies' CSR work

   Magister-uppsats, Jönköping University

   Författare :Cecilia Karlsson; Elsa Åkerhag; [2022]
   Nyckelord :CSR; CnSR; C-C congruence; Attitude-behavior gap; Fast food;

   Sammanfattning : Purpose: The purpose of this study is to explore the factors that influence consumers to act socially responsible (CnSR) to provide guidance for CSR work practices in the context of fast food. Method: To answer the research questions a qualitative method has been used where empirical findings have been collected through secondary data and 16 semi-structured interviews. LÄS MER

5. 9. Attitudes in Consuming Green Products: Exploring Chinese Consumers in the Beauty Industry

   Kandidat-uppsats, Jönköping University/IHH, Företagsekonomi

   Författare :Teng Fang; Bingxin Li; [2022]
   Nyckelord :Consumer attitudes; Consumer Behavior; Attitude-Behavior Gap; Green Beauty and Personal Care Product; Chinese Consumers;

   Sammanfattning : Background: China's rapidly growing beauty consumer market has led to environmental deterioration and Chinese citizens are aware of this important issue, however, despite positive pro-environmental attitudes, consumers are reluctant to buy green products. This issue is known as the attitude-behavior gap, and existing research lacks information on how this gap operates in the Chinese beauty market. LÄS MER

7. 10. Are consumers habitual liars? A quantitative study of factors influencing swedish consumers' purchase intention for sustainable products

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Nellie Gunnarsson; Lovisa Hedvall Rosqvist; [2022]
   Nyckelord :Sustainability; Sustainable consumption; Theory of Planned Behavior; Attitude-behavior gap;

   Sammanfattning : Overconsumption has become an increasing global challenge in the last decades, followed by an awareness of the need to change consumption behaviors to sustainable purchasing decisions. The purpose of this quantitative study is to create a better understanding of the drivers and their effects on sustainable purchasing behavior. LÄS MER