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Sammanfattning: Today, we see tendencies of politicians being more active in social media using selfies. According to previous research using selfies is associated with being self-centered and narcissistic. It is not known though what implications the behavior will have for a selfie-using politician in terms of chances of being elected. This study aims to contribute to the research on political communication and social media behavior. More specifically the study intends to investigate whether there is a difference between voters' views if a politician uses selfies or not, and whether there is a difference by gender. An experiment was set up with Twitter accounts containing fictive female and male politicians using selfies, and effects in forms of self-centeredness, credibility, attitude, and voting intention were measured. It was shown that there is a clear negative correlation between a politician who is viewed as self-centered with credibility, attitude, and voting intention. However, findings suggested no significant differences in most of the following hypotheses including testing a selfie-using politician against all effects separately. In addition to that tests were made on gender differences and respondent divisions with all hypotheses rejected. Most rejections should be explained with the obvious reason that respondents could not comprehend selfies differently from pictures without the photo shooting politician in front of the camera.