CSR i modeindustrins mellanhandsföretag : en studie om integration och värdeskapande

Sammanfattning: In this qualitative study the buying activity for three smaller intermediaries in the Swedish fashion industry have been identified to compare similarities and differences. Further on we studied how CSR is integrated in the activity and which type of value these efforts create for the intermediary. The study was conducted through semi-structured interviews with CSR- and buying managers as well as a CSR- consultant who assists intermediaries in issues and strategies regarding CSR, to deepen our knowledge and gain further perspective of the area. The gathered empirical evidence has later been analyzed in connection with existing theories concerning CSR integration and value creation in order to reach a conclusion that also answers our research questions. The study has shown tendencies that CSR can be successfully integrated in an intermediary by letting it become a part of the company’s core activities and thereby permeate the entire organization. If the intermediary is successful with this part, value can be created in terms of brand strengthening and a good reputation as well as functioning as insurance for the future. We hope that this study can convey the importance of CSR for an intermediary and how it best can be integrated in the company’s buying activity.The following essay is written in Swedish.