Sökning: "Agnes Hofer"

Hittade 1 uppsats innehållade orden Agnes Hofer.

  1. 1. Sambandet mellan CSR och varumäkeslegitimitet

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Agnes Hofer; Emma Lange; Paola Lindell; [2023]
    Nyckelord :CSR communication; consumer perspective; brand legitimacy; fast fashion; fast furniture.; Business and Economics;

    Sammanfattning : Research question: How does the communication of CSR strategies impact the legitimacy of fashion brands from a consumer perspective? Purpose: The purpose of the report is to examine whether the communication of CSR strategies influences the legitimacy of fashion brands from a consumer perspective. Methodology: The study utilizes a qualitative research approach based on three conducted focus group interviews, employing convenience sampling. LÄS MER