Sökning: "Agnes Hofer"
Hittade 1 uppsats innehållade orden Agnes Hofer.
1. Sambandet mellan CSR och varumäkeslegitimitet
Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Research question: How does the communication of CSR strategies impact the legitimacy of fashion brands from a consumer perspective? Purpose: The purpose of the report is to examine whether the communication of CSR strategies influences the legitimacy of fashion brands from a consumer perspective. Methodology: The study utilizes a qualitative research approach based on three conducted focus group interviews, employing convenience sampling. LÄS MER
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