Sökning: "Amelie Urban"

Visar resultat 6 - 6 av 6 uppsatser innehållade orden Amelie Urban.

  1. 6. The Novel Reaction: The Impact of Socially Diverse Imagery on Unintended Audience Members

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Amelie Sandström; Cecilia Larsson; [2014]
    Nyckelord :Social diversity; Norm-breaking; Unintended audience; Extended effects; Marketing leakage;

    Sammanfattning : In this thesis report, the impact of socially diverse imagery in advertising is investigated. To account for the leaking nature of the modern market context, the study centers on effects manifested in unintended target groups. LÄS MER