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1. The Impact of Store Image Attributes on Store Satisfaction and Store Loyalty : of Hard Discounter Grocery Retailers
Uppsats för yrkesexamina på avancerad nivå, Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälleSammanfattning : Maintaining and increasing customer loyalty has become a crucial strategic objective for businesses due to cross-shopping and intensified competition across many industries. In the realm of grocery retailing, the necessity for retailers to invest resources towards fostering customer loyalty has reached unprecedented levels, primarily due to the proliferation of shopping formats accessible to customers. LÄS MER
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