Sökning: "Betty Jakobsson"

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  1. 1. Eat, Sleep, Stream, Repeat : A quantitative study comparing the streaming behavior of Swedish consumers of ages 20-30 and 40-60.

    Kandidat-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Betty Jakobsson; Moa Ovik; [2023]
    Nyckelord :;

    Sammanfattning : Background: The market for streaming services has grown in Sweden, perhaps because of the country’s high technology level and high trust in digital payments, both of which are necessary to stream videos online and pay subscription fees. The usage of streaming services and the motivational factors for choosing them are dependent on many different variables, such as cultural and economic situations as well as individual needs. LÄS MER