Sökning: "Daniel Thomasson"

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  1. 1. Factors that Affect the Strategic Choice of Sales Channels : A Study of the Swedish Clothing Retail Industry

    Master-uppsats, KTH/Entreprenörskap och Innovation

    Författare :DANIEL BIÖRCK; TOM THOMASSON; [2014]
    Nyckelord :clothing retail industry; sales channels; factors; online shop; brick-and-mortar; retailers.;

    Sammanfattning : The clothing retail industry has developed globally and is today one of the world’s largest industries. In recent years, Sweden has developed a competitive fashion industry, where the new trend in e-commerce is clear. LÄS MER