Sökning: "Emil Algotsson"

Hittade 1 uppsats innehållade orden Emil Algotsson.

  1. 1. Brand strategy in the Swedish banking industry : A comparative study of Nordea and SEB

    Kandidat-uppsats, IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Författare :Henrik Edström; Christian Algotsson; Emil Folkesson; [2008]
    Nyckelord :brand; brand identity; positioning; Nordea; SEB;

    Sammanfattning : A brand consists of more parts than the visible features such as names and logotypes. No matter in what industry a company is acting the brand in itself determines if the company will succeed or not. A successful brand is extremely hard to copy since two exactly similar brands do not exist. LÄS MER