Sökning: "Emil Algotsson"
Hittade 1 uppsats innehållade orden Emil Algotsson.
1. Brand strategy in the Swedish banking industry : A comparative study of Nordea and SEB
Kandidat-uppsats, IHH, EMM (Entrepreneurskap, Marknadsföring, Management)Sammanfattning : A brand consists of more parts than the visible features such as names and logotypes. No matter in what industry a company is acting the brand in itself determines if the company will succeed or not. A successful brand is extremely hard to copy since two exactly similar brands do not exist. LÄS MER
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