Sökning: "Eyglo Myrra Oskarsdottir"

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  1. 1. Towards a Data-Driven Pricing Decision With the Help of A/B  Testing

    Master-uppsats, KTH/Nationalekonomi

    Författare :Eyglo Myrra Oskarsdottir; [2016]
    Nyckelord :Microeconomics; Controlled Experiment; A B Testing; Price Sensitivity;

    Sammanfattning : An A/B test is implemented on a SaaS rm's product page to examine the di erence in conversion rates from website visitors who are randomly assigned to two di erent product-landing pages that show di erent prices. To count as a successful conversion the visitors that view a product-landing page have to click on a \Free Trial" button. LÄS MER