Sökning: "Imran Mahmood Sarker"

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  1. 1. Factors influencing brand preferences for instant foods: A comparative study between Sweden and Bangladesh

    Magister-uppsats, Högskolan i Gävle/Avdelningen för ekonomi

    Författare :Tahreen Huq; Imran Mahmood Sarker; [2020]
    Nyckelord :Brand preference; Instant foods; Cultural influence; Sweden; Bangladesh;

    Sammanfattning : Aim: This study aims to investigate the factors that influence consumers' brand preferences for instant foods focusing on the graduate-level students of Sweden and Bangladesh. Methodology: The research applied a qualitative approach. Semi-structured online interviews were conducted with ten graduate-level students from Sweden and Bangladesh. LÄS MER