Sökning: "Joel Sverneborn"
Hittade 1 uppsats innehållade orden Joel Sverneborn.
1. En Absolut Ikon
Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Title: An Absolut icon – To see beyond the label Seminar date: 2012-01-12 Course: FEKH95 Business Administration: Degree Project Undergraduate level, 15 University Credit Points (UPC or ECTS-er) Authors: Fabian Frankenius, Viktor Siewert Holkert and Joel Sverneborn Advisor: Clara Gustafsson Key words: Icon, Brands, Myth, Brand Equity, Authenticity. Purpose: How can we improve our understanding of the build-up of iconic brands in a global world? Methodology: The essay is based on a qualitative research method, which we chose to use a case study. LÄS MER