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1. Involvement of store personnel in the innovation process
Master-uppsats, KTH/Maskinkonstruktion (Inst.)Sammanfattning : For companies to remain competitive, a continuous supply of new value to the market is required. According to many, the success and survival of a company depend on its ability to innovate. Studies show, however, that as much as 80-90% of product launches in the grocery retail industry fail. LÄS MER
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