Sökning: "Mehyuk Kwon"

Hittade 1 uppsats innehållade orden Mehyuk Kwon.

  1. 1. INTERNATIONAL MARKETING STRATEGYOF INNOVATIVE COMPANIESFOR NEW MARKETS WITH CULTURAL DIFFERENCES : - Swedish Companies -

    Kandidat-uppsats, Sektionen för ekonomi och teknik (SET)

    Författare :Mehyuk Kwon; Lluis Costa; [2010]
    Nyckelord :Culture; Innovative company; International strategic marketing;

    Sammanfattning : Nowadays, companies should pay attention to improving competitive advantages such as innovation and internalization to get over the crisis. This paper shows the problems, in terms of ‘cultural differences’, which innovative and international companies could face during strategic marketing process in abroad. LÄS MER