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  1. 1. Factors Affecting Consumers’ Intention to Use Online Music Service and Customer Satisfaction in South Korea

    Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Författare :Minki Park; [2020]
    Nyckelord :;

    Sammanfattning : This study aims to investigate factors that affect consumers’ behavioral intentions to use online music services and the extent to which users of these services are satisfied with their experience. It also seeks to clarify the relationship between customer satisfaction and repurchase intention. LÄS MER