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1. What makes the difference? : a study of the purchase process from a buyer's perspective
Magister-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomiSammanfattning : The changing dynamics of the fashion retailing industry has progressed and become a global multibillion industry, (Solomon & Rabolt, 2007). It has put a lot of pressure on the fast fashion retailers were key strategies in order to maintain a strong position in market, must be established, (Doyle, Moore & Morgan, 2006). LÄS MER
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