Sökning: "Morgan Bruce"

Hittade 1 uppsats innehållade orden Morgan Bruce.

  1. 1. What makes the difference? : a study of the purchase process from a buyer's perspective

    Magister-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Maria Kjelin; [2015]
    Nyckelord :Fast fashion; Purchase process; Competitive strategies; Fast fashion retailing companies in Sweden; Fast fashion buyer;

    Sammanfattning : The changing dynamics of the fashion retailing industry has progressed and become a global multibillion industry, (Solomon & Rabolt, 2007). It has put a lot of pressure on the fast fashion retailers were key strategies in order to maintain a strong position in market, must be established, (Doyle, Moore & Morgan, 2006). LÄS MER