Sökning: "Nijat Jafarov"

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  1. 1. The Role of the Marine Stewardship Council Label on Consumers’ Purchasing Behaviour

    Master-uppsats, Uppsala universitet/Naturresurser och hållbar utveckling

    Författare :Nijat Jafarov; [2023]
    Nyckelord :;

    Sammanfattning : This study’s aim was to investigate the decision-making process of consumers when purchasing seafood, with a specific focus on the role of the Marine Stewardship Council eco-label. The Means-End Chain theoretical framework is used to analyse this process. LÄS MER