Sökning: "Olga Beliavskaia"

Hittade 2 uppsatser innehållade orden Olga Beliavskaia.

1. 1. “Cooperation and Adaptation are the basis for a : A study of cooperation and segmentation

   Magister-uppsats, Handelshögskolan vid Umeå universitet

   Författare :Olga Beliavskaia; [2008]
   Nyckelord :Tourism; Cooperation; Segmentation; Västerbotten County;

   Sammanfattning : According to the latest UNWTO World Tourism Barometer the first six months of 2007 have again shown an unexpected growth in the global tourism with the increase of 6 % in Europe compared with the year before. Swedish politicians have started to see tourism as an opportunity and in an investigation made 2006 showed that eighty percent of the Swedish municipalities gave priority to tourism as an industry. LÄS MER

3. 2. “The future is getting older so be prepared” : -

   Kandidat-uppsats, Handelshögskolan vid Umeå universitet

   Författare :Olga Beliavskaia; [2007]
   Nyckelord :shopping behaviour; older consumers; store atmosphere;

   Sammanfattning : In what atmosphere do people feel welcomed and comfortable? What are their needs, preferences, expectations and how do these affect their shopping behaviour? The proportion of older persons in the population is constantly growing so in the new future there will be more and more older shoppers in the stores. This study has from a management perspective tried to find a suitable store design and atmosphere that would be appreciated by the older shoppers segment. LÄS MER