Sökning: "Pester Power"

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  1. 1. Children's Influence -Regarding Home Delivery Grocery Bags with Familyfood Optima AB in Focus.

    Magister-uppsats, IHH, Företagsekonomi

    Författare :Josefin Haglund; Sophie Stenberg; [2012]
    Nyckelord :Children’s influence; Pester Power; Parental Yielding; Purchasing Decision; Home Delivery Grocery bags; Familyfood Optima AB;

    Sammanfattning : Background Children are influencing the family’s decision making process regarding food products. The children’s spending power is increasing and they become consumers in an early age. LÄS MER