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1. 1. Sociala bevis i ny skepnad - en kvantitativ studie om social påverkan inom e-handeln

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Rodjin Rooyani; Fanny Nordström; [2018]
   Nyckelord :Social influence; Social proof; Social impact theory; E-commerce; Real-time-statistics;

   Sammanfattning : Social proof in terms of real-time-statistics is a relatively new phenomenon which is adopted by more and more retailers, however little is known about its effects on consumers. Further research on the subject is therefore necessary to gain knowledge about whether the effects of social influence can be derived using real-time-statistics and to gain insights about its implications for retailers. LÄS MER