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1. Facebook as a platform for corporate branding : How IKEA brand values are co-created in communication by users on Facebook
Kandidat-uppsats, HLK, Medie- och kommunikationsforskningSammanfattning : The aim of this thesis is to explore and illustrate empirically how brand values are co-created in communication by users on a corporate Facebook page. The text from two months of conversa-tion on IKEA Sweden’s Facebook page has been analyzed using qualitative and quantitative meth-ods. LÄS MER
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