Sökning: "Stamfjord Thall"

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  1. 1. Facebook as a platform for corporate branding : How IKEA brand values are co-created in communication by users on Facebook

    Kandidat-uppsats, HLK, Medie- och kommunikationsforskning

    Författare :Sofie Stamfjord Thall; Yvonne Holmgren Hjelm; [2012]
    Nyckelord :Corporate brand value; Facebook; Value co-creation; IKEA; Communication;

    Sammanfattning : The aim of this thesis is to explore and illustrate empirically how brand values are co-created in communication by users on a corporate Facebook page. The text from two months of conversa-tion on IKEA Sweden’s Facebook page has been analyzed using qualitative and quantitative meth-ods. LÄS MER