Sökning: "Communication"

Visar resultat 1 - 5 av 19722 uppsatser innehållade ordet Communication.

  1. 1. THE CONTRADICTORY ROLE OF THE INTERNET IN AUTOCRACIES Exploring differences between reactive and proactive online repression

    Master-uppsats, Göteborgs universitet/Statsvetenskapliga institutionen

    Författare :Ella Turta; [2021-07-20]
    Nyckelord :online repression; mass mobilization; asymmetrical control; internet policy; digital authoritarianism;

    Sammanfattning : Ever since the early days of the Internet the “freedom of the Internet” has been a subject for debate. Is it characterized by an anti-authoritarian ideology that fosters public dissent and challenges the authoritarian rule? Or are autocrats using modern technology for their own illiberal purposes? Recent research argues that viewing modern communication technology asinherently liberative or repressive undermines the fact that the Internet functions in a constantly evolving political context. LÄS MER

  3. 2. CHALLENGES WHEN DIFFUSING INNOVATIVE PRODUCTS THROUGH DIGITAL MARKETING - A qualitative research study exploring the major challenges when diffusing innovative products through digital marketing based on a case study of a diving equipment company

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Sophie Längvik; Emma Wallander; [2021-07-09]
    Nyckelord :Product Innovation; Diffusion of Innovation; Communication; Digital marketing; Social media marketing; Content marketing; Influencer marketing; Search engine optimization; Search engine marketing;

    Sammanfattning : The main objective with this study was to explore the major challenges whendiffusing innovative products through digital marketing. The purpose of thisresearch was to bring clarity in what challenges managers for innovativeproducts face when using digital marketing practices, such as Social MediaMarketing, Content Marketing, Influencer Marketing and SEO/SEM to diffusetheir products. LÄS MER

  4. 3. Adapting to Accelerated Digitalization of Learning Services - A Single Case Study of Global Service Training at Volvo Buses

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :David Ryfors; Vanja Lieback; [2021-07-08]
    Nyckelord :Explicit knowledge; tacit knowledge; knowledge transfer; knowledge sharing; knowledge transformation; information and communication technologies ICTs ; digital learning; digital tools; gamification; virtual reality VR ; augmented reality AR ;

    Sammanfattning : This thesis aims to research the accelerated digitalization of learning services in a globalcontext. The thesis further aims to research how a multinational company can leverage digitalsolutions to add value for their aftermarket. To fulfill this aim, the research is conducted incollaboration with the global bus manufacturing company Volvo Buses. LÄS MER

  5. 4. IMPLEMENTING SUSTAINABILITY IN A FAST-GROWING SCALE-UP COMPANY - A CASE STUDY IN THE MEDTECH INDUSTRY School

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Alice Karlsson; [2021-07-08]
    Nyckelord :Sustainability; Sustainability Development Goals; Value Chain; Growth; Goals; Communication; SDG 3; SDG 12; Good Health and Well-Being; Responsible Production and Consumption;

    Sammanfattning : As sustainability is becoming an increasingly important part of society, not only from a societal and environmental perspective but also, from a corporate one (Nidumolu et al., 2009; Evans et al. LÄS MER

  7. 5. An analysis of the Peer-to-Peer model of the sharing economy as an ecosystem platform. A case in the furnishing sector: TAGE for the Municipality of Göteborg

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Carlotta Muscolino; [2021-07-08]
    Nyckelord :Sharing economy; sharing service; furniture sector; peer-to-peer sharing economy; peer-to-peer furniture sector; value proposition; bottleneck sharing furniture;

    Sammanfattning : Modern society is leaving behind the concept of a linear economy and moving ever closer to that of acircular economy. Therefore, the way we act has changed to become more and more sustainable. LÄS MER