Sökning: "Communication"
Visar resultat 16 - 20 av 24507 uppsatser innehållade ordet Communication.
16. TikTok-influencers: vad är ett vinnande koncept för framgång? En kvalitativ innehållsanalys om olika personliga varumärkesbyggande kommunikationsstrategier samt karaktärsdrag som är framträdande i svenska influencers TikToks
Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikationSammanfattning : Executive summary The purpose of this thesis is to examine the construction of personal brands on influencers on the platform TikTok. Influencers - a very current and relevant phenomenon in today’s society, are gaining more power in the media landscape and have major influence on both social media users and companies. LÄS MER
17. Sexistisk reklam i influencers personliga kanaler. En kvalitativ intervjustudie om unga människors uppfattning och värdering av influencer-reklam på det sociala mediet Instagram
Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikationSammanfattning : This study examines what perspectives there are among young Swedish adults and how they perceive sexist content on Swedish influencers´ personal Instagram accounts in relation to gender-discriminatory advertising. To do so, six qualitative interviews have been conducted with both men and women aged 20 to 30, who all live in Sweden, specifically in Gothenburg. LÄS MER
18. Revisionsbranschen i förändring: En studie av Covid-19:s påverkan på ekonomistyrning med fokus på distansarbete
Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionenSammanfattning : This study explores the impact of Covid-19 on the auditing industry, specifically focusing on the interplay between Covid-19, remote work and the bundled concept of management control system tools. The research aims to deepen the understanding of how the pandemic has affected the auditing sector, with a particular emphasis on management control systems and remote work. LÄS MER
19. Att leda - När juridiska krav kolliderar med personliga värderingar
Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionenSammanfattning : This study aims to analyze the effects of the proposal regarding mandatory reporting for undocumented individuals within the Swedish public sector and how this potentially affects leaders in their efforts to motivate their employees to comply with this requirement, which is considered ethically charged. The primary focus is to understand how these leaders can motivate their employees considering legal requirements that are both legally binding and ethically sensitive. LÄS MER
20. Kontroll i fastighetsbranschen. En kvalitativ enfallsstudie om kvinnliga och manliga chefers upplevelser av kontroll på arbetsplatsen
Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionenSammanfattning : This essay aims to examine managers experiences of control at the workplace within the property sector, and how these experiences differ between female and male managers. This study is a qualitative single case study that intends to offer a deeper understanding of a unique case and uses an abductive method approach. LÄS MER
