Sökning: "Walter Brodin"

Hittade 1 uppsats innehållade orden Walter Brodin.

  1. 1. First Impression Lasts : The First Meeting

    Magister-uppsats, IHH, Företagsekonomi

    Författare :Andreas Björkgren; Henrik Brodin; [2005]
    Nyckelord :First Impression; Business Relations; Relationship Marketing;

    Sammanfattning : When firms are doing business it is important to meet the customer’s expectations. It is often in the first impression (the first time the parties meet in a sales encounter) that the seller fails to do this, sometimes resulting in the prospective customer dropping the whole thought of a business deal and no further relationship is established. LÄS MER