Is sustainability being a driver of service innovation in the public transport sector? : A case study of BRT in Changzhou, China

Sammanfattning: Purpose - The aim of the thesis is to examine whether the sustainability ideology in public transport service development can act as a driving force for the service oriented innovations. Design/methodology/approach – The study adopts a qualitative research approach, by using a case study to undertake the analysis of sustainability and service innovation in Changzhou (China) public transportation system. Findings – The study reveals and proposes a viable model of how sustainability could drive service innovation in the terms of public transport sector, from social, environmental and economic perspectives. Research limitations/implications - The single case-study design of present study does not able to make generalizations. Future research in this area should focus on the generalizing the present finds based on a comparative-case study to clarify the links between sustainability and service innovation.Practical implications – The study provides useful insight into the adoption of BRT system as an active method to achieve sustainability and innovative in public transport development. Originality/value – The thesis makes an original contribution to the study of exploring the relationship between sustainability and service innovation of BRT system based on S-D logic thinking.