Can AI perform the work of human designers? : A qualitative study on the impact of AI on digital design professions.

Sammanfattning: Numerous facets of society have undergone major change as a result of the quick development of technology. Artificial Intelligence (AI) has established itself as a particularly remarkable and controversial breakthrough among the countless technical advancements, and is influencing numerous different industries. Given its transformational potential, it is critical to investigate how AI is affecting the digital design profession. The research aims to discover how the digital design profession is influenced by the adoption of AI from the perspectives of industry professionals. Thus, the research explores factors such as current knowledge and usage of AI, experience with significant changes in work practices, and attitudes towards the use of AI-tools. This study is being conducted using a qualitative research methodology. Interviews with relevant designers working in the sector and literature reviews are part of the process. Important information is gathered during these interviews, which is then analysed. The major goals of the interviews are to understand the participants' perspectives on the matter, learn about their AI experiences, and determine how AI isaffecting their work practices. The study sheds light on the overall attitudes regarding AI, encompassing expectations and concerns, by assessing the manner in which AI is used in creative processes. The research's conclusions show that different respondents have various viewpoints and awareness about AI. Regardless of designers' explicit acknowledgement, AI has already found its way into different design processes and tools. As a result, it can be said that AI has had an more or less impact on the digital design industry and certain fields of work practices. However, depending on the various roles and tasks involved, various implications apply. While the majority of professionals exhibit a strong desire to explore and utilize AI, naturally occurring scepticism and a lack of knowledge might prevent its general acceptance and adoption.