Implementering av större projekt - KPIer och målstyrning i förändringsledning : En Fallstudie av Systembolaget AB

Sammanfattning: Background and problem: Earlier research within the change management field suggests that implementation of new projects have a high rate of failure. This is problematic considering that successful implementation of projects correlates well with an organization's long term survivability. The lack of consensus among academics regarding which are the crucial factors for successful change management have inspired the authors to study this phenomenon further. Purpose: The aim of the study is to define underlying success factors and improvement potentials within change management projects with a high staff impact. Method: A qualitative case study has been the method of choice to answer the research questions. To gather empirical evidence, nine middle managers at Systembolaget AB were interviewed. The interviews were constructed in a semi-structured way. Conclusion: One of the most prominent findings in this study is the importance of having a dedicated management and senior managers during the whole change management process. Their ability to communicate a clear goal is crucial for, in our case, store managers to steer their businesses in a united direction.