Media Representations of Feminist Protests in Brazil : Analysing Journalistic Discourses and the Challenges of Social Movements

Sammanfattning: Public policies are often driven by a combination of factors, such as the elected government's political profile and the public opinion and pressure.  Media plays a vital role in documenting and educating public opinion on relevant issues, and that is not different for the feminist and LGBTQIA+ demands. This study analyses the Brazilian media representation of feminist movements through qualitative textual and visual analyses of selected news material from the two most prominent national newspapers ranging between 2010 and 2022. The study critically examines how the media has portrayed feminist movements in Brazil and therefore sheds light on the challenges faced by feminist activists in bringing these movements to the forefront of public discourse and driving public opinion in their favour. Overall, this thesis provides important insights into the role of the media in shaping public opinion and influencing policy outcomes. It also highlights the importance of media literacy in shaping public opinion and advancing social justice movements.