Customising Linear-TV

Sammanfattning: The purpose of this thesis was to explore whether we can customise and personalise linear TV. The approach from the author was first to do an exten- sive research into the available literature and statistics, ex- amining the current technology and reasons and behaviour behind media consumption. Thereafter, the author interviewed ten individuals about their media habits, and got insight into how modern young professionals consume their media content. Finally, the author conducted an reverse engineering ex- periment on current SVOD services, to get a better under- standing of how refined the current recommendation sys- tems are. After analysing the resulting data and discussing it, the author concludes that although one can customise a linear TV service, doing so would not be beneficial to media com- panies with current technology and the media habits of the target group.