Utvärdering av tandkräm för minskad tandkänslighet : En marknadsundersökning av CAPOSAL® Tandkräm

Sammanfattning: Hypersensitive teeth are a regular issue for many people. The ingredients in CAPOSAL® Toothpaste aim to strengthen tooth enamel and relieve sensitivity by mineralization. The effectiveness and functionality of CAPOSAL® Toothpaste have only been studied in controlled lab settings. This thesis is a practical investigation of the desensitizing effectiveness of CAPOSAL® Toothpaste. The degree project's literature review discusses the causes of dentin hypersensitivity, its symptoms, available treatments for it, and the science underlying CAPOSAL®. During the degree project's empirical investigation, a market-based review was conducted where 22 selected candidates got to product test CAPOSAL® Toothpaste and document and evaluate the product. In the pre-investigation stage, suitable candidates were recruited, these must answer a questionnaire before the treatment. Candidates received a kit in the mail containing toothpaste, a toothbrush, and an information sheet. A logbook was used to record usage during the one to two weeks of product testing, and then an evaluation questionnaire was completed.  The market-based empirical study's results indicate that tooth sensitivity was generally decreased. Where the majority of participants reported feeling less discomfort after finishing their CAPOSAL® Toothpaste treatment. However, 2 weeks was not enough to determine the full potential of CAPOSAL® Toothpaste. The results also indicate that women to a slightly higher degree thought that CAPOSAL® Toothpaste worked better in treatment of teeth sensitivity compared to men. Because not all ages were fairly represented in the survey, no generalizations about which age groups CAPOSAL® Toothpaste is more effective on could be made.