Sökning: "Alexander Andlöw"
Hittade 1 uppsats innehållade orden Alexander Andlöw.
1. The impact of onboarding andnurturing fans : A qualitative research of Swedish ice hockeyorganizations strategies in their interaction withoccasional and devoted fans
Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)Sammanfattning : With the constant challenge of successfully appealing to new customers andnurturing the relationships that sports organizations have created with theircustomers, well-thought-out and adapted strategies are required incommunication. Since organizations from the sports industry are characterizedby great competition from other organizations but also from other industriessuch as the entertainment industry, a clear and well-thought-out approach isneeded for how customers are to be engaged and build loyalty. LÄS MER
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