Sökning: "Carolina Dueñas"

Hittade 2 uppsatser innehållade orden Carolina Dueñas.

1. 1. Influencer marketing ur ett konsumentperspektiv : Hur attityder, förtroenden och WoM påverkar köpbeteendet

   Kandidat-uppsats, Södertörns högskola/Företagsekonomi

   Författare :Helena Demir; Carolina Dueñas; [2020]
   Nyckelord :Attitude; buyer behavior; influencer SMI ; impact; trust; Attityd; köpbeteende; influencer SMI ; påverkan; förtroende;

   Sammanfattning : Influencer marketing is a marketing method that more companies are using when it comes to marketing a brand. The use of social media influencers in advertising has increased and therefore we want to investigate this from a consumer perspective through a qualitative method with 13 semistructured interviews. LÄS MER

3. 2. Resebeteenden under COVID-19 : En kvalitativ studie om COVID-19 påverkan på svenska konsumenters resebeteenden

   Kandidat-uppsats, Södertörns högskola/Turismvetenskap

   Författare :Carolina Dueñas; Shahla Aliyeva; [2020]
   Nyckelord :COVID-19; pandemic; travel behaviors; attitude; consumers; COVID-19; pandemi; resebeteenden; attityd; konsumenter;

   Sammanfattning : This study is about Swedish consumers' travel behavior and how they approach travel during the ongoing pandemic COVID-19. The study examines how COVID-19 has affected Swedish consumers thoughts about travel, what factors affect Swedish consumers travel behavior during a pandemic and what attitudes Swedish consumers have to travel during COVID-19. LÄS MER