Sökning: "Christian Sahlgren"

Hittade 2 uppsatser innehållade orden Christian Sahlgren.

1. 1. FROM STATUS TO STIGMA: THE DISCURSIVE JOURNEY OF LEISURE TRAVEL DURING THE COVID-19 PANDEMIC

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Simon Nordh; Olof Hedin; Christian Sahlgren; [2021-07-02]
   Nyckelord :Discourse Analysis; Leisure Travel; COVID-19 Pandemic; Stigma; Polarization;

   Sammanfattning : The objective of this paper is to explore and illustrate how the societal view of leisure travel is discursively portrayed during the COVID-19 pandemic. We have taken on a different approach compared to a majority of prior tourism research as we have shifted our focus from major actors within the industry to the contemporary consumer. LÄS MER

3. 2. Multi-brand strategy - En kvalitativ fallstudie om varumärkens roller, fördelar och risker inom Volkswagen Group

   Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Oskar Hoff; Christian Sahlgren; John Åslund; [2019]
   Nyckelord :Business and Economics;

   Sammanfattning : .... LÄS MER