Sökning: "Colombian consumer"
Hittade 3 uppsatser innehållade orden Colombian consumer.
1. Social media influence : Qualitative study of Colombian consumer attitude toward social media and its influence
Master-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)Sammanfattning : Master Thesis, Master of Science in Innovation through Business, Engineering and Design with specialisation in Business Administration Field of research: Business Administration, School of Business & Economics University: Linnaeus University, Växjö, Sweden. Course code:5FE07E Semester: Spring 2017 Author: Juan Sebastian Duque L. LÄS MER
2. Are you sick, poor or just having fun? : A study of drug discourses in the world´s largest cocaine producing country, Colombia
Kandidat-uppsats, Institutionen för socialt arbete - SocialhögskolanSammanfattning : In this study we explore the present discourses on drugs and drug consumption in Colombia, a country known for its drugs, and foremost its cocaine production. Interviewing and analyzing the statements according to discourse theory made by the professional key actors in the country, the study asserts that three discourses are present in the Colombian context, namely the public health discourse, the deprivation discourse and the pleasure discourse. LÄS MER
3. Marketing the Beatiful Black Sheep: Studying the Image Creation Process of Destinations with Social Problems through a Dialectical Approach of Myth Makers using Photo Elicitation and Story Telling
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Thesis purpose: With this study we aim to understand how the interrelationship of DMOs and consumers working as myth makers, create the overall image of a destination with social problems where especially negative imagery is avoided by DMOs. Methodology: In order to understand the dialectical image creation process of destinations with social problems a grounded theory approach, which is characteristic for CCT studies, is implemented. LÄS MER