Sökning: "Consumer Interactions"

Visar resultat 1 - 5 av 113 uppsatser innehållade orden Consumer Interactions.

  1. 1. Swipe to buy? : Examining the influence of Instagram and TikTok onmillennials fast fashion purchases

    Kandidat-uppsats, Stockholms universitet/Företagsekonomiska institutionen

    Författare :Yahya Qayyum; Omar Wattar; Faisal Aljalab; [2024]
    Nyckelord :User-Generated Content; Millennials; Fast Fashion Industry; Ultra fast fashion; Digital Marketing; Consumer Behavior; Instagram; TikTok; Qualitative Research; Social Influence Theory; Buying Behavior Theory.;

    Sammanfattning : This thesis explores the influence of User-Generated Content (UGC) on the purchasingdecisions of millennials in the fast fashion industry, particularly through the platformsInstagram and TikTok. The research delves into the transformation from offline to onlinemarketing within the fast fashion sector, examining both fast-fashion and ultra-fast fashion tounderstand UGC's impact on consumer behavior, including environmental and ethicalconcerns. LÄS MER

  3. 2. Influerad av influencers : En kvalitativ studie om unga kvinnors syn på influencers kommunikation på sociala medieplattformar med fokus på impulsköp och miljöaspekter

    Kandidat-uppsats, Jönköping University/HLK, Medie- och kommunikationsvetenskap

    Författare :Ella Lundberg; Ida Malmberg; [2024]
    Nyckelord :Influencer; impulse buying; fast fashion; environmental awareness; marketing communication; Influencer; impulsköp; snabbmode; miljömedvetenhet; marknadskommunikation.;

    Sammanfattning : This thesis analyzes how young female students aged 20–25 perceive influencer marketing communication on social media and its correlation with their impulsive purchases within the fast fashion industry. The study involves eight interviews to gain an understanding of these consumers' behavior during impulse purchases. LÄS MER

  4. 3. ”Är det detta du menar? – Nej, det är det verkligen inte!” En analys av konsumenters missnöje vid möten med chatbots i kundtjänst

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Annie Bolmgren; Emma Axelsson; Julia Krusell; [2024]
    Nyckelord :Keywords: Chatbots; customer service; service quality; dissatisfaction; frustration; Technology and Engineering; Business and Economics;

    Sammanfattning : Chatbots are increasingly being adapted as substitutes to humans in customer service. As the level of adoption increases, it becomes more important to understand the phenomenon of robots replacing humans – a new chapter in the rising digital world. LÄS MER

  5. 4. CULTURAL BEHAVIORAL CHANGE- BEHIND THE SCENES : An abductive study on cultural dimensional interactions

    Master-uppsats, Umeå universitet/Företagsekonomi

    Författare :Chris Niklasson; Louis Olakunle Ogbere; [2024]
    Nyckelord :Cultural behavioral changes; Cultural dimensional interactions; Hofstede model; Cross-cultural studies; Abductive research;

    Sammanfattning : The complex and unpredictable nature of cultural behavioral changes has posed multiple challenges for marketing practitioners during recent years. These challenges include, but are not limited to, inaccurate market forecasts, market failures, wasted resources etc. LÄS MER

  7. 5. SDL, qualitative research on service chatbots’ co-destruction impact on consumer ecosystem.

    Kandidat-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Daniele Galizzi; Dilyan Valentinov Peshev; [2023]
    Nyckelord :Chatbots; AI; Value Co-Creation; Value Co-Destruction; Service Ecosystem; Customer Service;

    Sammanfattning : This study is rooted in the Service Dominant Logic (SDL) theory and explores the phenomenon of value co-destruction, the context being chatbot-mediated customer service, with a focusing on chatbots affiliation with value-co-destruction and on the impacts outsideof the dyadic relationship between the service provider and receiver, described as the broader consumer ecosystem. It is evident that the relationship between businesses and consumers is being revolutionized through the implementation of chatbots, claiming benefits such as improved operational efficiency, and non-time specific service. LÄS MER