Sökning: "Consumer engagement"
Visar resultat 11 - 15 av 270 uppsatser innehållade orden Consumer engagement.
11. From Awareness to Action: Compassionate Consumers as Agents of Change in the Gig Economy An Experimental Design Study on the Influence of Compassion on Prosocial Behavior in the Gig Economy.
Kandidat-uppsats, Göteborgs universitet/Statsvetenskapliga institutionenSammanfattning : The growing gig economy is changing the modern workforce landscape where the new digital convenient services often overshadow its workers' needs. Gig work, a modern form of precarious working with pay-by-the-task rather than time, often neglects employment benefits and job security. LÄS MER
12. SMMAs inverkan på kundlojalitet hos lyxvarumärken : En kvalitativ studie om hur sociala medie marknadsföringsaktiviteter kan bidra till en bättre kundlojalitet hos lyxvarumärken
Kandidat-uppsats, Södertörns högskola/FöretagsekonomiSammanfattning : Lyxvarumärken har en status att erhålla, som är en utmaning, speciellt i ett samhälle somutvecklas snabbt genom teknologi. Därmed befinner sig lyxvarumärken på en marknad medhög efterfrågan. För att kunna hålla sig väsentlig i dagens samhälle är det viktigt förlyxvarumärken att vara medveten om sina marknadsföringsstrategier. LÄS MER
13. The Power of trust : Exploring what influences consumer trust in environmental sustainability claims.
Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)Sammanfattning : Background: Environmental sustainability claims refers to communications made by companies about their improved environmental performance. Improved environmental performance can for example be a company claiming to emit less carbon dioxide or climate compensating the consumer's purchase. LÄS MER
14. Framing sustainable consumerism in the retail market : a case study of Axfood
Master-uppsats, SLU/Dept. of Urban and Rural DevelopmentSammanfattning : The pressure on retail businesses to be a part of, or even lead, the transition into a more sustainable world is putting a lot of pressure on the wholesale market. The debate on whom the responsibility should fall on is divided between consumers, the government, and companies. LÄS MER
15. Exploring the Implementation of the Circular Economy in the Netherlands
Master-uppsats, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhetSammanfattning : The aim of this research is to explore the state of circular economy adoption and promotion in the Netherlands from the viewpoint of professionals in the field. This research is particularly relevant because the concept of a circular economy is booming all throughout the world, and the Netherlands represents one of the front runners in the application of related strategies. LÄS MER