Sökning: "Consumer engagement"
Visar resultat 16 - 20 av 270 uppsatser innehållade orden Consumer engagement.
16. Neuroscience app interfaceanalysis.
Kandidat-uppsats, Uppsala universitet/Institutionen för informationsteknologiSammanfattning : The Neurologyca company received a request from a client, Orange, on how to improve its appinterface, Orange TV, to be more user-friendly. The project's main purpose is to evaluate the userexperience and optimal design of the interface, focusing on qualitative and quantitative research toanalyze the consumer emotional reaction while using the app. LÄS MER
17. Färgval och egagerande produktinlägg på sociala kanaler. : En kvalitativ studie om hur färgval i produktpaketering hos lyxvarumärken kan förändra konsumenters engagemang på sociala kanaler
Kandidat-uppsats, Södertörns högskola/FöretagsekonomiSammanfattning : Digitaliseringen har gjort att sociala kanaler blivit en mötesplats mellan konsumenter och varumärken. Konsumenter både interagerar och konsumerar på dessa kanaler idag vilket har gjort att många varumärken har handelsplatser kopplade till sociala kanaler. LÄS MER
18. Strategic implementation of circular business models in developing countries
Master-uppsats, Lunds universitet/Internationella miljöinstitutetSammanfattning : This thesis aims to address the challenges of implementing circular economy (CE) practices in emerging/developing economies by harnessing the resources of multinational corporations (MNCs) to improve waste management situations in these areas of the world. A case study is conducted on a Swedish beverage carton producer operating in Thailand to examine the key challenges and strategies employed by the company to promote the recycling of used beverage cartons (UBCs) in the country. LÄS MER
19. Ett inverterat nöjesfält : kunskap, upplevelse och vara genom Google Maps användarrecensioner
Master-uppsats, Lunds universitet/Avdelningen för ABM, digitala kulturer samt förlags- och bokmarknadskunskapSammanfattning : This thesis attempts to show tangible ways in which commodification of experience expands into areas outside of direct commercial activity, in contemporary mind and society. The user reviews of Google Maps (URGM) regarding places that don't offer sales of goods and services are being studied empirically, through qualitative text analysis. LÄS MER
20. eCRM PERSONALIZATION STRATEGIES : Influence of content personalization on consumer engagement performance of email marketing campaigns
Master-uppsats, Jönköping University/Internationella HandelshögskolanSammanfattning : Background: As personalization has become a common CRM strategy for companies to create valuable relationships with customers, users are receiving an increased amount of personalized communication, further research is needed on the influence of content personalization in specific channels, to improve customer engagement. Purpose: This paper seeks to analyse the influence of eCRM content personalization strategies on the consumer engagement performance of email marketing campaigns building upon existing knowledge about the benefits and opportunities of personalization strategies. LÄS MER