Sökning: "Customer Feelings"

Visar resultat 1 - 5 av 78 uppsatser innehållade orden Customer Feelings.

1. 1. Love is all you need - Defining the concept of love brands

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Lisa Lindenmeyer; Franziska Seifried; Alma Varga; [2023]
   Nyckelord :brand love; brand-customer relationship; brand loyalty; love brands; Business and Economics;

   Sammanfattning : Purpose: The term “love brand” has recently become a buzzword among marketing practitioners. Therefore, the purpose of this paper is to define this concept, its elements, and how customers express the love they feel towards their love brand(s) in order to create a shared understanding among practitioners and the academic world. LÄS MER

3. 2. Exploring Chinese Consumer’s Attitude Toward Second-Hand Consumption, Shame or Not ?

   Magister-uppsats, Uppsala universitet/Företagsekonomiska institutionen

   Författare :YUAN HUANG; [2023]
   Nyckelord :Chinese Second-hand industry; Consumer Attitudes; Shame; Face Consciousness;

   Sammanfattning : The burgeoning second-hand economy plays a crucial role in alleviating the environmental crisis exacerbated by over-consumption. In China, the second-hand market has witnessed rapid growth since local customer-to-customer trading platforms emerged in 2015. LÄS MER

4. 3. When Social Media Hits the Fan - How Customer Value is Influenced by a Brand Crisis on Social Media

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Sonya Martinsson; Josefine Svensson; Rebecca Jönsson; [2023]
   Nyckelord :Brand Crisis on Social Media; Customer Judgements; Customer Feelings; Customer Brand Resonance; Customer Value; Business and Economics;

   Sammanfattning : Keywords: Brand Crisis on Social Media, Customer Judgements, Customer Feelings, Customer Brand Resonance, Customer Value. Purpose: The purpose of this master thesis is to investigate how a brand crisis on social media influences customer value of a brand. LÄS MER

5. 4. Inclusiveness of autistic consumers in E-commerce : An exploratory study on the inclusiveness for consumers on Autism Spectrum Disorder

   Kandidat-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Författare :Anwaar Naser; Laura Trandafir; Asterios Varsamidis; [2023]
   Nyckelord :Autism; ASD; niche; consumer; inclusiveness; e-commerce; website design;

   Sammanfattning : Date:2023-05-31Level: Bachelor thesis in Business Administration, 15 cr Institution: School of Business, Society, and Engineering, Mälardalen University Authors: Anwaar Naser, Laura Maria Trandafir and, Asterios Mastorokostas Varsamidis Title: Inclusiveness of autistic consumers in the E-commerce Supervisor: Stylianos Papaioannou Keywords: Autism, ASD, niche, consumer, inclusiveness, e-commerce, website design. Research question: How is the inclusivity of ASD consumers addressed in online shopping? Purpose: The purpose of this thesis is to analyse the online shopping experience of consumers with autism to identify opportunities for e-commerce businesses to create more inclusive websites. LÄS MER

7. 5. The Impact of the Covid-19 Pandemic on Employee Behavior and Service Quality in an Airport Setting : A qualitative study in service management

   Kandidat-uppsats, Karlstads universitet/Handelshögskolan (from 2013)

   Författare :Gabriel Ekholm Lavebratt; Noah Tindberg; [2023]
   Nyckelord :Service Management; Servicescape; Airports; Covid-19; Customer Behavior;

   Sammanfattning : In 2019, the Covid-19 pandemic brought a substantial change to the world. As good as everyone was affected and several sectors in the economy were impacted. Service businesses had to adapt their servicescape as a consequence. LÄS MER