Sökning: "Sonya Martinsson"

Hittade 3 uppsatser innehållade orden Sonya Martinsson.

  1. 1. When Social Media Hits the Fan - How Customer Value is Influenced by a Brand Crisis on Social Media

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Sonya Martinsson; Josefine Svensson; Rebecca Jönsson; [2023]
    Nyckelord :Brand Crisis on Social Media; Customer Judgements; Customer Feelings; Customer Brand Resonance; Customer Value; Business and Economics;

    Sammanfattning : Keywords: Brand Crisis on Social Media, Customer Judgements, Customer Feelings, Customer Brand Resonance, Customer Value. Purpose: The purpose of this master thesis is to investigate how a brand crisis on social media influences customer value of a brand. LÄS MER

  3. 2. Hur uppfattas något som är osynligt?

    Kandidat-uppsats, Lunds universitet/Institutionen för tjänstevetenskap

    Författare :Ida Rothman; Sonya Martinsson; [2022]
    Nyckelord :Business and Economics;

    Sammanfattning : .... LÄS MER

  4. 3. Counterfeit products affect on brand equity: A case study on how counterfeit products affect a luxury brand’s brand equity

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Sonya Martinsson; Josefine Svensson; Rebecca Jönsson; [2022]
    Nyckelord :Counterfeit products; Brand equity; Louis Vuitton; Gucci; Michael Kors; Business and Economics;

    Sammanfattning : Purpose: The purpose of this paper is to investigate how counterfeit products affect a brand’s brand equity with the help from a consumer perspective. Research question: What is the consumer’s perception of counterfeit products? How and why does the consumer’s perception of counterfeit products affect a brand’s brand equity? Methodology: This research paper was based on quantitative research, literature review and three case studies. LÄS MER