Sökning: "Louis Vuitton"

Visar resultat 1 - 5 av 23 uppsatser innehållade orden Louis Vuitton.

1. 1. Standardisering eller lokalisering? : En jämförande studie av två modeföretag i olika prisklassers anpassning i Kina

   Kandidat-uppsats, Södertörns högskola/Företagsekonomi

   Författare :Mattias Odell; [2022]
   Nyckelord :Standardization; localization; China; international marketing; price brackets; expensive; cheap;

   Sammanfattning : Cultural differences lead companies to either standardize or localize their marketing when internationalizing into other countries. The purpose of the study is to gain a deeper and broader understanding of how western brands market themselves in China. LÄS MER

3. 2. Bridging the gap: An exploration into how NFTs can be used as a tool for brand management

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Diogo de Lima; Anete Katrina Kalnina; Sebastian Franzén; [2022]
   Nyckelord :NFTs; Brand Loyalty; Brand Awareness; Business and Economics;

   Sammanfattning : Purpose: The purpose of this paper is to explore the usage of NFT’s in branding through the introduction of a framework that explores the correlation between the practical benefits for the NFT user and Brand Awareness or Brand Loyalty for the Brand. Methodology: To fulfill the papers’ purpose we conducted a literature review and a qualitative study exploring four different cases; NBA, J. LÄS MER

4. 3. Counterfeit products affect on brand equity: A case study on how counterfeit products affect a luxury brand’s brand equity

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Sonya Martinsson; Josefine Svensson; Rebecca Jönsson; [2022]
   Nyckelord :Counterfeit products; Brand equity; Louis Vuitton; Gucci; Michael Kors; Business and Economics;

   Sammanfattning : Purpose: The purpose of this paper is to investigate how counterfeit products affect a brand’s brand equity with the help from a consumer perspective. Research question: What is the consumer’s perception of counterfeit products? How and why does the consumer’s perception of counterfeit products affect a brand’s brand equity? Methodology: This research paper was based on quantitative research, literature review and three case studies. LÄS MER

5. 4. Vinna eller försvinna : Det västerländska lyxvarumärkets integration i Kina: digital marknadskommunikation och kulturella skillnader

   Kandidat-uppsats, Södertörns högskola/Företagsekonomi

   Författare :Daniella Sagun; [2022]
   Nyckelord :China; standardization; localization; international marketing; luxury brand;

   Sammanfattning : The paper studies cultural differences in marketing communication between the West and China, as well as how marketing communication differs between different Western luxury segments, in which extend luxury brands Louis Vuitton, BMW and Rolex use standardized or localized marketing strategies when integrating on digital platforms in China. The study draws attention to China as a unique phenomenon where great interest in luxury is mixed with new technology and strict political conventions. LÄS MER

7. 5. TASTE - An investigation on taste and class in relation to - kitsch, art and commodified luxury.

   Kandidat-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Författare :Viktoria Marie Madsen; [2021]
   Nyckelord :Smag; Klassedistinktion; Habitus; Kulturel kapital; Pierre Bourdieu; Cindy Sherman; Louis Vuitton; Artification; Postmodernisme; Pop kultur; Kitsch; Luksus; Roland Barthes; Myter.;

   Sammanfattning : This thesis takes a closer look at the phenomena of taste in relation to kitsch, art and luxury, analyzing a visual campaign, by the luxury brand Louis Vuitton. The visual campaign is made by Louis Vuitton to promote a collaboration with the postmodern artist Cindy Sherman. LÄS MER