Sökning: "Disconfirmation theory"

Hittade 4 uppsatser innehållade orden Disconfirmation theory.

  1. 1. Drivers of Negative Customer Engagement : A quantitative study testing a model of negative customer engagement and its proposed antecedents

    Master-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Månsson Ludwig; Hempel Ossian; [2022]
    Nyckelord :Perceived justice; Customer engagement; Negative customer engagement; Negative disconfirmation; Cognitive appraisal theory;

    Sammanfattning : Abstract Purpose - The purpose of this study is to extend the current understanding of NCE and its antecedents. Design/methodology/approach - A deductive approach was used to confirm the proposed model of NCE using structural equation modeling. LÄS MER

  3. 2. Service Quality effect on Customer Satisfaction and Word of Mouth

    Kandidat-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Författare :Gustav Andersson; Carl Ingemarsson; [2022]
    Nyckelord :Service quality; Customer satisfaction; Word of Mouth; SERVQUAL; Disconfirmation theory; Grocery retail industry; Tjänstekvalitet; Kundnöjdhet; Word of Mouth; SERVQUAL; Disconfirmation theory; dagligvaruhandel;

    Sammanfattning : This study has investigated the effect of service quality on customer satisfaction and Word of Mouth in the grocery retail industry. The purpose of the study was to measure the dimensions of service quality and see its effect on customer satisfaction and Word of Mouth. LÄS MER

  4. 3. Bayesian confirmation Theory and all of the Sciences : A unified approach

    Kandidat-uppsats, Uppsala universitet/Filosofiska institutionen

    Författare :Julia Stålenheim; [2019]
    Nyckelord :Bayesian confirmation theory; Hypothetico-deductive method; Follesdal; Føllesdal;

    Sammanfattning : The aim of this thesis essay is to show that Bayesian confirmation theory can be used instead of the hypothetico-deductive method for all sciences.Føllesdal argues in his paper "Hermeneutics and the hypotheticodeductive method" that the hypothetico-deductive method is used in all sciences, only more or less visible and this paper takes his arguments and applies the same reasoning to Bayesian confirmation theory. LÄS MER

  5. 4. Corporate Social Responsibility - ett sätt att skapa förtroende?

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Ådne Steen; Martin Sandberg; Dan Eriksson; [2004]
    Nyckelord :Corporate Social Responsibility; etik; förtroende; disconfirmation paradigm; förväntningar; Management of enterprises; Företagsledning; management; Business and Economics;

    Sammanfattning : This essay recognizes and criticizes a commonly held assumption that Corporate Social Responsibility (CSR) functions as a “savings account of trust” between corporations and consumers. Based on five focus group interviews, the authors discuss how corporations that engage in society can sometimes raise and sometimes destroy the trust of potential consumers. LÄS MER