Sökning: "Emil Azar"
Hittade 1 uppsats innehållade orden Emil Azar.
1. What is Swedishness? : - a qualitative research from the customer- and organisational perspective
Kandidat-uppsats, IHH, FöretagsekonomiSammanfattning : Purpose: The purpose of this thesis is to investigate what Swedishness is according to Swedish customers and how a company could communicate and benefit from the country-of-origin cue in its marketing strategy to attract customers. Background: Marketing must be understood in the new sense of satisfying the customer needs. LÄS MER
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