Sökning: "Green marketing"

Visar resultat 36 - 40 av 394 uppsatser innehållade orden Green marketing.

1. 36. Grönt associeras med skogen : En kvalitativ studie om grön marknadsföring inom skogsindustrin

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Författare :Amanda Verngren; Kristoffer Eklund Berggren; Milla Holmberg; [2023]
   Nyckelord :Green marketing; environmental arguments; forest industry; Grön marknadsföring; miljöargument; skogsindustri;

   Sammanfattning : Title: Green is associated with the forest – a qualitative study on green marketing within the forest industry Purpose and research questions: The purpose of this study is to create an understanding of how actors within the forest industry work with green marketing and environmental arguments, as well as identifying benefits that green marketing may create and possible challenges associated with it. Research questions: 1. LÄS MER

3. 37. ”Maximum safety for you – minimum impact on nature” - En multimodal kritisk diskursanalys av Klättermusens hållbarhetskommunikation på Instagram

   Kandidat-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaper

   Författare :Agnes Bergquist; Lisa Olander; [2023]
   Nyckelord :ustainable communication; sustainability; Klättermusen; outdoor; Instagram; greenwashing; branding; reputation management; strategic communication; multimodal critical discourse analysis; Hållbarhetskommunikation; hållbarhet; Klättermusen; Instagram; greenwashing; strategisk kommunikation; marknadsföring; multimodal kritisk diskursanalys;

   Sammanfattning : The climate crisis and the consequences that follow have forced humanity to explore the collective actions that must be taken to curb global warming. As a way to reduce ones carbon footprint, many choose to consume with greater care for the environment, and the interest for sustainable clothing has therefore significantly increased. LÄS MER

4. 38. Do consumers assume that natural ingredients in skincare are more sustainable than synthetic ingredients? : A qualitative study on consumer behavior in regards to natural versus sustainable ingredients in skincare products

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Författare :Zana Sekiraca; Erika Torell; Fjona Ljutviu; [2023]
   Nyckelord :Sustainability; consumer behavior; green marketing;

   Sammanfattning : The demand for sustainability in the cosmetics industry has gained significant attention inrecent years due to the growing environmental concerns and increased consumer awareness. Consumers are increasingly considering the environmental impact of their purchasing decisions, leading to a shift in attitudes towards greener consumption and driving the concept of green marketing. LÄS MER

5. 39. The Marketing of Plant-Based Protein - The Beyond Meat Case: Making food alternatives appealing to multiple groups of consumers

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Avraam Esras; Johnny Tran; [2022-12-14]
   Nyckelord :Plant-based proteins; animal-based protein; marketing devices; store; retail; McDonald; packaging; social media; digital media; influencers; fast-food; convenient; alternative;

   Sammanfattning : This paper aims to describe and discuss how marketing promotes plant-based proteins. Based on the frameworks of the marketing studies within green marketing and marketing devices (Callon et al., 2007; Cochoy, 2008; Peattie, 2001; Ottman et al. LÄS MER

7. 40. Combating the credibility crisis - Investigating the role of brand co-creation within green marketing

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Niklas Löfgren; Axel Wieslander; [2022-08-04]
   Nyckelord :Green Marketing; Brand Co-creation; Green Brand Equity; Brand Credibility; Greenwashing; Transparency;

   Sammanfattning : Firms are facing increasing pressure to become more sustainable, coupled with growing insight and scrutiny. However, attempts to meet these demands and attract sustainability-concerned consumers through green marketing and branding has resulted in widespread greenwashing. LÄS MER