Sökning: "Green marketing"

Visar resultat 26 - 30 av 394 uppsatser innehållade orden Green marketing.

1. 26. Double-Sealing Recycled Paper Parcels in Sustainable Marketing & Consumer Decision-Making Factors. : The case Study of PostNord Logistics and Customers.

   Magister-uppsats, Umeå universitet/Företagsekonomi

   Författare :Abel Kebede; Zunair Shafique; [2023]
   Nyckelord :Sustainability; Circular Economy; Recycled Paper Parcels; Double Sealing Recycled Paper Parcels; Peer group Pressure; Social Media Influence; Educational Level; Age and Income;

   Sammanfattning : Abstract: - This Master’s Thesis explains the relevancy of sustainable marketing, sustainability, e-commerce, circular economy of recycled paper packaging in the correlation of consumer perception, consumer decision making factors towards recycling and sustainability benefits. Although the paper discusses sustainable marketing in a circular economy aspect potential in regards to recycled paper parcels, the research will mainly focus on the postal carrier company named PostNord based in Nordic countries; the paper will emphasise how the double-sealing recycled paper could increase the number of customers and sustainability ofthe company and consumer perception towards these type of packaging as a parcel. LÄS MER

3. 27. The Green Road to Luxury : Insights into the Perceptions of Sustainability in the Minds of Luxury Car Consumers

   Master-uppsats, Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Filosofiska fakulteten

   Författare :Valeriia Lastovetskaia; João Pedro Alexandre Versteegen; [2023]
   Nyckelord :Luxury marketing; consumer behavior; decision-making; new luxury perception; automotive luxury;

   Sammanfattning : Background The alarming speed of environmental degradation is enhancing the need to shift current production and consumption habits towards more sustainable ones. Luxury producers face the necessity to act following their responsibilities to stimulate sustainable sourcing, manufacturing, and marketing. LÄS MER

4. 28. Makrotrend eller grön fluga? - En jämförande dcf-analys mellan Tyson Foods och Beyond Meat

   Kandidat-uppsats, Lunds universitet/Nationalekonomiska institutionen

   Författare :Philip Wejdelind; Linus Berglund; [2023]
   Nyckelord :Greenwashing; Intrinsisk Värdering; Tillväxtbolag; Diskonterat kassaflöde; Beyond Meat; Tyson Foods; Business and Economics;

   Sammanfattning : Today, climate change is one of the largest concerns about the future, which leads to investments in green companies becoming more relevant. This contributes to companies using greenwashing to attract investors. LÄS MER

5. 29. Consumers’ perception of climate-smart wine packaging : a case study on Systembolaget

   Master-uppsats, SLU/Department of Molecular Sciences

   Författare :Nicole Chidiac; Iris Lundquist; [2023]
   Nyckelord :Wine packaging; climate impact; consumer behavior; sustainability labels; ; CSR; Alpabeth Theory;

   Sammanfattning : Environmental concerns in the wine industry are getting more attention worldwide, making it important to shift to more sustainable practices. One of the most significant CO2e emissions originates from wine glass bottles as packaging material. LÄS MER

7. 30. Study On The Interaction Between Green Marketing Mix Element And Consumer Purchase Intention Of The Hotel Industry In Sri Lanka.

   Magister-uppsats, Umeå universitet/Företagsekonomi

   Författare :Harshani Kalahevithana; Chamilka Wickramasinghe; [2023]
   Nyckelord :Hotels; Tourism Industry; Green Marketing Mix; Consumer purchase intention; Sustainability; Product; Price; Place; and Promotion;

   Sammanfattning : The main purpose of this study is to evaluate the interaction between the green marketingmix elements and consumer’s purchase intention with reference to hotels in coastal beltin Sri Lanka. This study shows Green Product, Green Price, Green Distribution, andGreen Promotion influence consumer’s purchase intention. LÄS MER