Sökning: "Hampus Tengwall"

Hittade 1 uppsats innehållade orden Hampus Tengwall.

  1. 1. Konkurrenskraft på öppet hav : Effektiva konkurrensstrategier inom den svenska båtindustrin

    Kandidat-uppsats, Handelshögskolan BBS

    Författare :Hampus Tengwall; Jesper Nyman; [2009]
    Nyckelord :konkurrensstrategi; konkurrensstrategier; båtindustri; differentiering; differentieringsstrategi; generation y; individualisering; e-individualisering; distribution; distributionskanaler; miljöorienterad strategi; blue ocean strategy;

    Sammanfattning : The Swedish boat industry is considered quite conservative and subject to only limited development. The purpose of the study is to explain the structure of the boat industry, to analyze and evaluate ways of competing and provide recommendations for developing a competitive strategy. LÄS MER