Sökning: "Indira Amaris Baños"

Hittade 1 uppsats innehållade orden Indira Amaris Baños.

  1. 1. Consumer’s Perceptions and Attitudes on Augmented Reality in Online Retail.

    Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Författare :Indira Amaris Baños; [2020]
    Nyckelord :Augmented reality; Retail industry; Consumer attitudes; TAM; attitude components; Digital Marketing; customer experience; costumer value.;

    Sammanfattning : This study discusses Augmented Reality (AR) as a digital marketing tool in online retail, with a special focus on the perceptions and attitudes which consumers hold towards the tool. The project, aims to give insights on how to study AR in online retail settings and also touches upon how different characteristics of augmented reality can impact the consumers attitudes towards products displayed or demonstrated with AR tools. LÄS MER