Sökning: "Isabelle Edenborg"

Hittade 2 uppsatser innehållade orden Isabelle Edenborg.

1. 1. A Gender Perspective on Corporate Entrepreneurship - Closing the gender gap(s) in Corporate Innovation: Understanding Intrapreneurship as Position-taking

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Författare :Isabelle Edenborg; [2022]
   Nyckelord :corporate entrepreneurship; intrapreneurship; innovation; gender; Bourdieu;

   Sammanfattning : Increasing women's representation in innovation, as the foremost source of economic growth and technological development, has been on the agenda amongst policy-makers and corporations for years. Despite this, research on corporate entrepreneurship, as an increasingly applied strategy for innovation and business renewal, and the interrelated intrapreneurship concept, are signified by gender blindness. LÄS MER

3. 2. Att vara eller inte vara native

   Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Emma Truvé; Isabelle Edenborg; Anna Frick; [2019]
   Nyckelord :Persuasion Knowledge Model; marknadsföring; native advertising; sociala medier; Instagram; influencer marketing; millennials; konsumentbeteende; change-of-meaning-principen; Business and Economics;

   Sammanfattning : Title: To Be or Not To Be Native - a Quantitative Study of Native Advertising on Instagram, and Its Effect on Consumer Behavior and Attitude. Seminar date: 2019-01-17 Course name: FEKH29, Degree project in Marketing Undergraduate Level, 15 University Credits. LÄS MER