Sökning: "Johanna Hagberg"

Visar resultat 1 - 5 av 11 uppsatser innehållade orden Johanna Hagberg.

  1. 1. Deepwater Horizon Reputational Crisis 2.0 - Greenpeace’s Online Spoof Competition Against BP

    L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Johanna Hagberg; Sofie Molin; Pinja Vyörykkä; [2017]
    Nyckelord :Business and Economics;

    Sammanfattning : .... LÄS MER

  3. 2. The Effects of Brand-Context Congruence

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Weronika Bojanowicz; Johanna Hagberg; [2017]
    Nyckelord :customer-based brand equity; brand equity; digital marketing; brand-context congruence; brand image; targeted advertising; perceived quality; brand associations; brand esteem; brand acceptability; overall attitude; symbolic brand; functional brand; Business and Economics;

    Sammanfattning : The purpose of this study is to examine if brand-context congruence has an effect on customer-based brand equity and whether brand image impacts this relationship. The relationship between an ad and the surrounding context, so called context congruence, has gained a lot of attention. LÄS MER

  4. 3. The Influence of Power on Middle Managers’ Sensemaking Process and its Consequences

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Johanna Conradsson; Lisette Hagberg; [2016-09-20]
    Nyckelord :organisational change; recruitment process; middle managers; power; sensemaking;

    Sammanfattning : Middle managers’ role in terms of change agents and mediators have increased in importance during organisational changes. Much research has concluded that middle managers’ sensemaking process is important when studying organisational change since they have to interpret a new situation and at the same time mediate the new settings to their lower employees. LÄS MER

  5. 4. Ett branschfenomen i teoretisk tillämpning - En kvantitativ studie om content marketings effekt på kundbaserad brand equity

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Johanna Hagberg; Filippa Keerberg; Andreas Lampeitl; [2016]
    Nyckelord :Content marketing; digital marknadskommunikation; kundbaserad brand equity; brand equity dimensions; brand value chain; digital marketing communication; customer based brand equity; Business and Economics;

    Sammanfattning : Syfte – Uppsatsens syfte är att utöka förståelsen kring content marketings påverkan på brand equity. Detta görs genom att studera effekten av två former av marknadskommunikation, digital content marketing och digital traditionell reklam, på kundbaserad brand equity. LÄS MER

  7. 5. Hantering, sårbarheter & anpassning till ett föränderligt klimat i Lunds kommun

    Master-uppsats, Lunds universitet/Miljövetenskaplig utbildning

    Författare :Emelie Widerberg; [2015]
    Nyckelord :klimatanpassning; Lunds kommun; regn; vind; snö och kyla; värme och torka; Earth and Environmental Sciences;

    Sammanfattning : Cities over time have become more prone to climate related risks and there is a consensus regarding a need to adapt to climate change. The vulnerabilities to weather events are different in every city and depend on preconditions i.e. exposure and management of risks. LÄS MER