Sökning: "Julia Grönstedt"

Hittade 1 uppsats innehållade orden Julia Grönstedt.

  1. 1. Non-Stereotypical Portrayals of Gender Roles in Advertising: What does it signal about the brand and does it generate social effects?

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Mimmi Söderberg; Julia Grönstedt; [2018]
    Nyckelord :Gender roles; Non-stereotypical advertising; Signaling; Social effects; Brand-related effects;

    Sammanfattning : While marketers still frequently rely on stereotypes when depicting women and men in advertising, research shows that challenging them can have positive brand-related and social effects. Prior research has primarily focused on physical characteristics, ethnicity or sexuality, while gender role stereotypes is an under-researched area. LÄS MER